Technical WordPress SEO
This course overview explains that instructor Arianna Lupi teaches key technical SEO strategies to improve a WordPress site's structure, usability, and performance. It covers essentials like mobile-friendliness, speed optimization, media handling, and diagnostic tools such as web crawls and speed tests.
Instructor: Madecraft
Released: 05/02/2024
Length: ~1 hour, 30 minutes
Platform: LinkedIn Learning
Skill Level: Advanced
Purpose: To explain and promote a course that teaches technical SEO strategies for improving the structure, performance, and search visibility of WordPress websites.

Technical WordPress SEO
This course overview explains that instructor Arianna Lupi teaches key technical SEO strategies to improve a WordPress site’s structure, usability, and performance. It covers essentials like mobile-friendliness, speed optimization, media handling, and diagnostic tools such as web crawls and speed tests.
Start Your Training Here!* Please sign in at the top of the LinkedIn Learning Website with your TAMU email address.
This course will provide the following:
- What is technical SEO?
- Navigating WordPress
- Implementing SEO elements in WordPress
- Yoast SEO
- RankMath
- W3 Total Cache
- Using TechnicalSEO.com
- Using Smush to optimize images
- Preparing your technical SEO worksheet
- Setting up webmaster tools
- Introduction to crawlers
- Crawling tools
- Crawling your site
- Creating and testing a robots.txt file
- Indexability and site architecture
- Fixing indexation issues
- Creating and managing sitemaps
- Site errors and redirects
- Finding broken and orphan links
- Improving structure and architecture
- Enhancing understandability with schema
- Inserting structured data
- Renderability
- Setting up and improving canonicals
- HTTP vs. HTTPS
- Fixing and improving meta elements
- Page experience and mobile friendliness
- Google Speed Insights
- Mobile-friendly testing
- Optimizing images
- Measuring site performance
- Core Web Vitals